About us
Our Mission
Individuals in the entertainment industry struggle with financial management skills, contract negotiations and strategic planning. Additionally, many artists feel that they must compromise their authentic selves in order to obtain success. Pasifika Entertainment assists artists with management services, strategic planning, marketing and promotion. The goal of Pasifika Entertainment is the development of leaders who are able to channel their authentic selves through their craft.
Founder
Throughout his life, Andrei Lucas has advocated for underserved and underrepresented populations. When he designed the concept of Pasifika Entertainment, Andrei, with the help of his cousin Isaac “Relaye” Lucas, identified gaps within the music and entertainment industry. After identifying inequity in the industry, Andrei began to work with other creatives and artists to design what is now Pasifika Entertainment. “The inequity that we see within the music and entertainment industry is a metaphor for the inequity that we see throughout the world. Pasifika Entertainment will be a space for artists to grow and be their authentic selves. The face and focal point of the organization will be the artists.” -Andrei Lucas
Why Pasifika?
The term Pasifika refers to peoples of the pacific Islands. In Pasifika cultures, service to others is valued and seen as a sign of respect and leadership. This organization represents these principles and who we are as an entity.
Logo
Our logo is an homage to New Zealand (Aotearoa in Te Reo Māori), our founder’s Polynesian heritage, and the Fa’a Samoa (in Samoan meaning ‘The Samoan Way’) collectivist belief system. The Circular Koru design at the top of our logo symbolizes perpetual movement and new beginnings and the Polynesian artwork in the background with objects such as shark teeth, turtle shells and spears symbolize the attributes of strength, protection, and prosperity.
Contact me
Get in touch
Write something in this area.